Sunlake Interactive Terms of Service

Updated: October 20, 2026

These terms govern business services purchased from Sunlake Interactive ("Sunlake," "we," or "us"). The business identified in the accepted order is the "Client" or "you." These terms are intended for business purchases. Mandatory rights under applicable law remain unaffected.

1. Agreement and acceptance

Your agreement consists of the accepted proposal, order form, or statement of work (the "Order"), these terms in the version identified in that Order, and any signed service or data-processing addendum. A signed addendum controls its subject matter; the Order controls service scope, pricing, and term; these terms govern otherwise. A later signed amendment controls the provisions it expressly changes.

Before services begin, an authorized representative must accept the Order and the identified terms by signature, electronic signature, or an affirmative acceptance checkbox. The representative confirms authority to bind the Client. Merely visiting our website does not enroll you in a paid service. Personal liability requires a separate, expressly signed personal guarantee; accepting an Order for a business does not itself create one.

2. Scope and changes

Only services stated in the Order are included. Discussions, demonstrations, estimates, strategy frameworks, and examples do not add deliverables. The universal Service Order must identify the Client and authorized signer; selected services and component prices; deliverables, allowances and exclusions; setup and third-party fees; approved advertising budgets; payment method and recurring-payment authorization; each service's required payment count and initial term; renewal and cancellation notice; and the exact dated version of these terms. It must prominently acknowledge the no-work-before-payment rule, early termination formula, separate Core and Ads commitments, website transfer terms where applicable, and no guarantee of business outcomes. The first successful service payment determines the service and billing start under sections 3 and 4. Advertising budgets, software subscriptions, third-party staffing, and other pass-through costs are separate unless expressly included.

Additional work requires written scope and pricing approval from an authorized Client contact. We will not bill unapproved additional work. Included hours may cover the activities identified in the Order, including meetings, correspondence, planning, design, or implementation. An allowance is a service limit, not unlimited work. Unused monthly allowances do not roll over or create a cash credit unless the Order states otherwise.

3. Fees and recurring payment authorization

All recurring services are billed and payable in advance for the upcoming service month. The agreement binds the parties on authorized acceptance, but Sunlake will perform no work before the first successful service payment; that payment establishes the service and billing start date, not the signing date. A separate assessment, deposit, or unrelated purchase is not the first recurring service payment unless the Order expressly identifies it as such. Each service month runs from the billing date through the day before the next monthly billing date. Subsequent payments are due on the same calendar date each month. If that date does not exist in a month, payment is due on that month's last calendar day; the original billing date resumes in months where it exists. This is calendar-month billing, not a rolling 30-day cycle. Fees and approved third-party charges are stated in the accepted Order; any required taxes are additional. Recurring charges require separate authorization identifying the amount or calculation, frequency, and payment method. Revoking authorization does not cancel the agreement or eliminate amounts legally owed; alternative payment must be arranged.

ACH is preferred. Any eligible credit-card surcharge must be disclosed before payment, separately shown on the receipt, and limited to the lowest amount allowed by applicable law, card-network rules, and our processor. We do not surcharge debit or prepaid cards. Internal processing-cost estimates are not an automatic surcharge authorization.

Please report billing concerns promptly so we can investigate. Nothing here limits lawful payment-dispute rights. No late fee or interest applies unless expressly agreed and lawful. Service prices are stated only in the accepted Order or a separately accepted amendment. Late, missed, or replacement payments do not restart the original service-month schedule or erase the required payment commitment. A signed amendment is required to change that schedule.

Service terms and cancellation

4. Initial commitments and renewal

The accepted Order identifies the minimum number of monthly payments separately for each purchased service. Unless the Order expressly states otherwise, Essentials and Core each require 12 consecutive monthly payments; Google Ads Management requires three monthly payments; and Business Coaching requires three monthly payments. The $1,100 Core plus Google Ads package consists of Core at $500 per month (12-payment minimum) and Google Ads Management at $600 per month (three-payment minimum). Other services and one-time work follow their accepted Order. The first successful payment for each service counts as payment one and starts that service's commitment and billing cycle. The agreement is binding upon signed or electronic acceptance, but Sunlake will perform no work of any kind before successfully receiving the first required payment. If the first payment is not received within seven calendar days of acceptance, Sunlake may withdraw or terminate the unpaid Order by written notice without an early termination fee. A failed first payment does not start the term. A later reversed payment may result in suspension and does not discharge amounts owed.

Following completion of the applicable minimum commitment, each recurring service continues month-to-month without a new annual commitment. To cancel without an additional renewal charge, the Client must provide written notice at least 30 calendar days OR one complete monthly billing cycle before the next scheduled billing date, whichever period is longer. Notice may be given during the minimum commitment for termination at its completion. Services have separate commitments and may be cancelled independently. No voluntary final service month is prorated. If notice is late, the next full monthly payment is due and the service ends at the conclusion of that paid cycle, subject to applicable law and any earlier termination right expressly provided here.

5. Cancellation and ending services

Cancellation requests must be sent in writing to marketing@sunlakeinteractive.com identifying the business and affected services. Sunlake will acknowledge receipt and confirm the expected effective date within two business days; failure to acknowledge a delivered notice does not invalidate it. If no acknowledgment is received, call 813-330-0149. Stopping payment or telling a salesperson verbally does not constitute written cancellation notice. Any electronic cancellation method required by applicable law remains available.

If the Client ends a service for convenience before satisfying its minimum payment commitment, Sunlake may charge an early termination amount equal to the LESSER of: (a) the total documented hours of client-specific work actually performed by Sunlake employees or contractors for the affected service, multiplied by $100 per hour, minus payments already received and properly attributable to that service; or (b) the remaining unpaid minimum monthly payments for that affected service. A negative amount is treated as zero. Documented work may include onboarding, design, revisions, SEO, GBP work, advertising and LSA management, social content, CRM and AI work, planning, support, meetings, phone calls, emails, and client-specific internal coordination. Each service component is calculated separately; the same work or payment may not be counted twice. Sunlake will provide an itemized work summary upon reasonable request and may waive or reduce the amount in its discretion. No amount may exceed what is enforceable under applicable law, and no fee applies to a lawful termination resulting from Sunlake's uncured material breach. This calculation is intended to recover documented services performed, not impose a penalty.

The initial service commitment is not waived by early notice, failed payments, or service suspension. Sunlake will not charge for unincurred or uncommitted third-party costs. Amounts actually accrued and lawfully owed remain due, without duplicate recovery. Sunlake may terminate an unpaid Order as stated in section 4.

Either party alleging a material breach must give written notice describing it. Except where immediate action is required by applicable law or necessary to prevent imminent harm, the party receiving notice has thirty (30) calendar days to cure the alleged breach, or to commence commercially reasonable corrective action if the issue cannot reasonably be cured within that period. This does not require either party to delay actions necessary to mitigate an imminent security incident or other substantial harm. The seven-day payment suspension rule in section 6 remains separate. If Sunlake materially breaches and fails to cure, the Client may terminate the affected service without future minimum payments or an early termination fee, subject to accrued lawful obligations. If Sunlake ends service for convenience, it will give 30 days' notice and address unperformed prepaid services through an agreed remedy, subject to applicable law.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, PAYMENTS ARE NONREFUNDABLE. There is no money-back, satisfaction, or marketing-results guarantee. Unused monthly service allowances have no cash value and do not roll over unless expressly stated in the Order. This policy does not excuse Sunlake from performing agreed services, permit erroneous or duplicate charges, or waive any refund, restitution, or remedy that applicable law requires. For substantiated deficiencies, the preferred remedies, where lawful, are correction, re-performance, or an agreed service credit.

6 Past-due accounts and suspension

Accounts more than seven calendar days past due may be suspended after written notice identifying the balance and affected services. Reinstatement requires payment of overdue amounts or a separately approved written arrangement. Suspension does not erase lawful accrued charges, authorize indefinite billing for undelivered services after termination, or permit unapproved increases in advertising spend.

The Client agrees to pay Sunlake's reasonable collection-agency charges, court costs, and attorney fees incurred to enforce the Client's payment obligations, to the extent permitted by applicable law. Sunlake may engage collection agencies or legal counsel for unpaid amounts. This provision is subject to any applicable reciprocal attorney-fee rights, including Florida law, and does not impair lawful defenses or payment-dispute rights. Good-faith disputed charges will be reviewed while undisputed charges remain payable. Sunlake may promptly restrict services for illegal use or a credible security threat, with notice as soon as practicable.

7 Client cooperation and approvals

You will provide accurate information, materials, lawful access, and timely decisions through an authorized contact. You are responsible for your products, pricing, licenses, claims, offers, and customer commitments. We will identify necessary approvals and deadlines. Silence is not approval of regulated claims, sensitive information, material budgets, or public launch unless a specific written approval process provides otherwise. Client delays may move delivery dates; we will explain the effect and agree on a revised plan.

7A Sunlake A B C D Growth Blueprint

The Sunlake A-B-C-D Growth Blueprint is a planning framework for visibility, paid inquiries, reputation, and audience development. It is not a promise of results or a package of automatically included services. We assess relevant components as established, needing improvement, or not applicable, and prioritize actions in a Client-specific plan. Only the work expressly included in the accepted Order is Sunlake's delivery obligation.

A Attract through website and local search. A professional, mobile-friendly website, clear service information and contact options, local SEO, and an accurate, maintained Google Business Profile support discovery and trust. Specific pages, SEO activities, profile work, and ongoing maintenance are defined in the Order.

B Bring inquiries through paid advertising. Google Local Services Ads, where eligible, and Google Search advertising may be recommended according to the Client's goals, market, service area, job economics, and capacity. Recommendations do not authorize spending. The Client must expressly approve the actual budget and channels; Sunlake will not increase spending merely because a higher budget was recommended.

C Credibility through customer reputation. A consistent process for requesting honest customer reviews and responding professionally to feedback can support credibility. Review requests must comply with applicable law and platform rules. Reviews, ratings, customer sentiment, and review volume are not guaranteed; responsibility for requests and responses is allocated in the Order or implementation plan.

D Develop a local audience through social media. Relevant platforms may include Facebook, Instagram, TikTok, or others selected for the business. The blueprint's baseline recommendation is two content items per week posted to both Facebook and Instagram where appropriate; the same items may be adapted and cross-posted. An expanded strategy may work toward daily content, particularly video, when materials and production capacity permit. Daily posting, filming, video production, additional platforms, and audience management are additional scope unless expressly ordered. A goal of more than 1,000 relevant local followers is an optional planning target, not a promised deliverable, universal requirement, or guaranteed timeline. Actual purchased posting frequency remains governed by the Order.

Client implementation and conversion. The Client remains responsible for answering calls and messages, following up, scheduling, sales, staffing, and service delivery unless a specific task is expressly assigned to Sunlake in the Order. Coaching may help the Client establish roles, scripts, hiring processes, and SOPs; the Client employs, pays, and supervises its own staff or contracts directly with its chosen provider.

Recommendations and departures from the plan. Recommendations depend on documented assumptions about budget, timing, access, participation, business capacity, and market conditions. Reducing or withholding an approved budget, delaying approvals or implementation, supplying incomplete information, failing to handle inquiries, or declining recommended actions may reduce effectiveness and require revised strategy, timelines, and expectations. Recommended actions and material Client decisions should be recorded in writing. Declining a recommendation does not automatically cancel the engagement or alter an enforceable payment obligation. Additional implementation remains subject to an accepted change in scope.

No outcome guarantee. Sunlake does not guarantee rankings, leads, bookings, sales, profitability, competitiveness, review volume, follower growth, or business growth, including when the Client follows every recommendation. To the extent permitted by law, Sunlake is not responsible for reduced results to the extent caused by the Client's decisions, omissions, or failure to carry out assigned actions. This does not excuse Sunlake's own errors, failure to perform agreed services, or responsibilities that cannot lawfully be excluded.

Business coaching

8 Nature of coaching

Coaching provides business education, planning, accountability, and the specific implementation assistance stated in the Order. Topics may include sales processes, operations, systems, delegation, hiring procedures, customer experience, and standard operating procedures (SOPs). You retain management authority and decide whether and how to implement recommendations. We do not become an owner, executive, fiduciary, employer, or operating manager of your business through a coaching engagement.

Coaching is not legal, tax, accounting, investment, medical, or licensed professional advice. Financial illustrations rely on stated assumptions and Client records and are not audits or valuations. Before using material affecting employment, pay, taxes, safety, regulated services, or legal obligations, obtain review from an appropriately qualified professional. We do not guarantee revenue, profit, savings, hiring results, financing, or business outcomes.

9 Assessment and retainer boundaries

The accepted Order defines the selected coaching services and inclusions. These descriptions establish standard scope limits when the named package is ordered without modification. The assessment is a separate purchase and is not automatically credited against a retainer. Service prices appear in the Order, not these terms.

Business Assessment. Pre-visit intake and review of selected information, up to two hours onsite at one agreed location, a baseline scorecard and prioritized 90-day action plan, and one 45-minute virtual follow-up. This is an assessment and plan; a complete SOP library, recruiting project, or full systems implementation is excluded.

Owner Advisory. Two 60-minute virtual meetings per service month, action-plan review, and up to 30 minutes of email support per service month. Onsite work and SOP creation require a separately accepted scope.

Growth and Systems. One 90-minute onsite session, one 60-minute virtual review, a scorecard and agreed priorities, up to 30 minutes of email support, and one agreed standard SOP within three production hours, including one revision, per service month.

Implementation Partner. Two 90-minute onsite sessions, two 45-minute virtual reviews, a scorecard and agreed priorities, up to 30 minutes of email support, and up to two standard SOPs within six total production hours, including one revision per SOP, per service month.

Each standard SOP covers one agreed routine workflow. We define the process, document length, required inputs, and acceptance criteria before work begins. If the agreed time allowance cannot reasonably produce the requested deliverable, we will narrow the scope with your approval or quote the additional work before starting. A revision adjusts the agreed workflow; a new department, process, platform, or materially changed requirement is additional scope. Unused capacity does not create additional deliverables.

10 SOP review and implementation

You will verify the facts, roles, permissions, and business rules in each SOP and designate someone to approve it before rollout. We correct departures from the agreed scope and errors caused by Sunlake without consuming a paid revision allowance. Your team owns day-to-day implementation, supervision, version control, and ongoing updates unless separately included.

An SOP is not a certification of legal, employment, cybersecurity, accessibility, industry, or safety compliance. Hazardous work procedures and regulated policies require specialist review before use. Never replace required professional training or emergency procedures with general coaching material. We will not knowingly recommend an unlawful practice.

Hiring support and working sessions

11 Hiring and onboarding assistance

When included in an Order, we may help define a role, prepare an interview scorecard, review candidates, coordinate with a staffing provider, and develop onboarding checklists or scripts. The number of candidates, interviews, documents, and hours must be scoped. Recruiting searches, background checks, payroll, staffing fees, employment agreements, and ongoing employee management are excluded unless separately contracted.

You employ and pay the person directly or contract directly with your chosen staffing provider. You control selection, work assignments, supervision, classification, compensation, and termination. Sunlake does not supply an assigned employee under these coaching terms or become the employer of your worker. The actual working relationship must match this arrangement; labels do not replace legal duties.

You are responsible for obtaining lawful hiring permissions and qualified advice on employment, contractor classification, discrimination, wage and hour, tax, immigration, and overseas-worker requirements. Candidate introductions are not guarantees of skill, honesty, availability, retention, or suitability. We will disclose any referral payment or financial relationship with a recommended provider before you engage it. Third-party provider obligations are governed by your agreement with that provider.

12 Meetings and travel

Included onsite visits cover one agreed Tampa Bay business location and up to one hour of round-trip travel per visit. Additional travel, locations, or onsite time require advance approval and a quote. Virtual meetings use an agreed video platform. Meeting time is reserved for the Client and does not imply unlimited access to Dan or other staff.

Please reschedule at least one business day before a session. With timely notice, we will offer a replacement within the service month or another agreed date. A late cancellation or no-show may count toward the service-month allowance unless illness, emergency, or another reasonable exception applies. If Sunlake cancels, the session will be rescheduled without reducing your allowance; if it cannot be provided, the parties will arrange equivalent re-performance or an agreed service credit, subject to mandatory remedies under section 5. Sessions do not expire because of Sunlake's inability to schedule them.

The Client must provide a safe location, required site permissions, and a responsible onsite contact. Coaching does not include physical trade work, operating equipment, or supervising hazardous tasks. We may stop an unsafe visit and discuss a safe alternative. Nothing in these terms excuses Sunlake's responsibility for its own conduct or creates a blanket release for personal injury.

13 Responsiveness and availability

Our standard business hours are Monday through Friday, 9 a.m. to 5 p.m. Eastern Time, excluding observed holidays. We aim to acknowledge coaching inquiries within one business day and provide a next step or expected response time. Acknowledgment is not a promise that substantive work will be completed within one day. Any stronger response or resolution commitment must be written in the Order. We will provide reasonable coverage when the primary contact is unavailable. Urgent website, advertising, or security concerns should be reported through the support channel in your Order or by calling 813-330-0149. Coaching is not an emergency or 24-hour service. We may use qualified team members or contractors to deliver scoped work while remaining responsible for our contractual obligations and agreed confidentiality safeguards. Websites and marketing

14 Website scope and redesigns

Website page counts, features, launch approvals, monthly additions, edits, meetings, and revision limits are defined in the Order. The reference to a monthly time allowance does not independently promise unlimited new pages or redesigns. Work beyond the allowance requires approval of a separate project or an agreed future schedule. Hosting-only service excludes edits unless ordered.

A redesign offered without a separate design fee requires a new written scope and acceptance of any renewed core-service commitment. That scope must identify pages, features, revisions, the renewal start date, and how the existing term is treated.

Requesting a redesign does not automatically restart a contract. Custom integrations, migrations, ecommerce, advanced features, and third-party licenses are separately scoped.

15 Advertising and local search

Advertising management scope is based on the agreed business, accounts, markets, locations, channels, campaigns, tracking, and management complexity. Any spend ceiling is an authorization and scope limit, not a guarantee of results. Higher complexity may require a new quote even if spend is low. We will not intentionally raise an agreed budget or add a paid channel without authorization. Daily delivery and billing may vary under the platform's disclosed pacing rules.

Ad spend is separate from management fees and normally paid directly to the platform. Platform refunds or credits are governed by its policies; we will reasonably assist with supported disputes. Landing pages, tracking setup, inherited-account cleanup, new markets, and onboarding work are included only to the extent stated in the Order. Advertising and platform accounts should be Client-controlled where the platform permits, with delegated access for Sunlake.

LSA service depends on category, location, platform eligibility, verification, licensing, insurance, and background-check requirements. You must provide accurate and current documents. We will communicate issues and perform the agreed management work; platform decisions and verification time are outside our control. If LSA is unavailable, there is no automatic substitute deliverable unless the Order provides one. Ongoing LSA services and any separately allocated LSA fee must be reconciled against the accepted scope. No promise is made about rankings, approval, cost per lead, lead volume, or profitability.

Reported calls, forms, clicks, and tracked conversions may include duplicates, spam, unqualified inquiries, or attribution error. They are not necessarily booked customers or revenue. You must provide accurate sales feedback if qualification and revenue reporting are requested. We do not guarantee search positions, advertising placement, traffic, leads, or sales.

16 Scheduled social content and reviews

Standard posting covers static content creation and scheduling at the frequency in the Order. Facebook and Instagram may use the same content; a promise of two posts per week means two content items cross-posted to the agreed accounts, not four unique items. Filming, daily account monitoring, direct-message replies, comments, customer service, crisis response, and appointment scheduling are excluded unless expressly ordered.

You will supply approved photos, updates, and promotions by the stated monthly deadline. Without new materials, we use your agreed existing images, licensed stock, or branded graphics. Late items are accommodated where feasible or moved to a later batch. AI-generated imagery requires the agreed Client preference and will not be presented as your actual work, staff, or results. Platform labels may apply. Public review displays must be accurate and must not be described as a complete or unbiased review set when selected or filtered. We do not create fake reviews or condition review incentives on positive sentiment.

Systems privacy and confidentiality

17 AI automation and CRM services

An Order must specify supported integrations, workflows, testing, permissions, human handoffs, and ongoing maintenance. An embed or link does not include custom programming, data migration, internal process design, or a guarantee that platforms will remain compatible. AI can produce inaccurate or incomplete responses. You must approve business facts and rules, test the agreed workflows with us before launch, and maintain an appropriate human escalation path.

AI systems must not be used as the sole source for emergency, medical, legal, financial, hiring, or safety decisions. Automated quotes, bookings, payment actions, or other commitments require clearly agreed authority and limits. Sunlake will not enable such authority merely because an AI receptionist or CRM is purchased. You must notify us promptly of material errors or changed business rules; we will address issues within the agreed scope and reasonably restrict harmful workflows when necessary.

18 Client communications and recordings

For campaigns involving your customers or prospects, you are responsible for lawful contact lists, required permission records, accurate sender identity, and disclosure of your offers. Sunlake is responsible for its own conduct and the agreed implementation of consent, suppression, and opt-out controls. Purchasing services does not permit unsolicited outreach to your contacts or eliminate either party's legal obligations.

Call recording, meeting recording, transcription, and AI meeting assistants require appropriate notice and required participant consent before they are enabled. Either party may decline recording and request a practical alternative. Recordings and transcripts are used only for the agreed purpose and shared only with authorized participants or service providers subject to safeguards. General agreement to service terms is not a substitute for obtaining required recording consent from each participant.

19 Confidentiality and customer data

Each party will protect nonpublic business, customer, financial, personnel, credential, and operational information received through the engagement. Use is limited to performance of the agreement or another authorized purpose. Access is limited to people who need it and are bound by confidentiality obligations. These duties do not cover information lawfully public, already known without restriction, independently developed, or lawfully obtained from another source. Required disclosures are allowed with notice where lawful.

Sunlake may use service providers and qualified contractors, including personnel outside the United States, subject to appropriate access restrictions and confidentiality safeguards. Before handling regulated or sensitive personal information, the parties must agree on the required security, processing, location, and contractual requirements. Do not submit payment-card numbers, medical records, Social Security numbers, background-check reports, or similar sensitive data through ordinary email or general project tools.

The Client determines the lawful purpose and permission for processing its customer and worker data. Where Sunlake processes personal data on the Client's behalf, a separate data-processing addendum will address instructions, subprocessors, security, retention, breach cooperation, and applicable legal duties. The website Privacy Policy addresses Sunlake's own collection and does not replace that addendum. Confidential Client data will not be used to train a general-purpose AI model without specific written authorization and an approved arrangement.

20 Security and incidents

Each party will use reasonable safeguards for information under its control, including appropriate access permissions and credential protection. Use delegated access and multifactor authentication where available. Platform backups and security measures do not guarantee zero downtime, zero breach, or complete recovery; specific uptime, recovery, and backup obligations require an express service commitment.

We will notify the Client promptly after discovering a security incident affecting Client information under our control, within any applicable legal deadline, and reasonably cooperate in investigation and response. Neither a disclaimer nor a liability limit excuses legally required safeguards or notices. You must promptly notify us of compromised credentials or unauthorized access. Each party retains responsibilities imposed directly on it by law.

Ownership and transition

21 Rights in materials and deliverables

The Client retains ownership of its business name, domain, logos, original Client-provided content, customer data, and Client-owned accounts, and grants Sunlake rights reasonably needed to perform the engagement. The Client represents that it has rights to the materials it supplies. Sunlake retains its pre-existing know-how, proprietary processes, reusable templates, and design systems. After payment for applicable work, Client-specific coaching plans, SOPs, and checklists may be used internally under a perpetual, nonexclusive license; Sunlake's generic materials may not be resold as a competing product. Websites furnished through Sunlake's recurring packages are subscription-based websites operated on Duda. Monthly service payments do not automatically transfer ownership of Duda software, third-party licenses, platform technology, or Sunlake's proprietary systems. The Client may request transfer of its existing website to its own eligible Duda account for a one-time $200 administrative transfer fee, payment of the final monthly service payment due, and satisfaction of any other lawfully outstanding contractual amounts. The Client must establish the receiving Duda account and provide required authorization. A standard Duda-to-Duda transfer does not include a redesign, rebuild, unsupported export, new integration, or migration to another platform. Transfer is subject to Duda capabilities, account eligibility, and third-party licensing limitations; Sunlake will reasonably cooperate and disclose known limitations.

After a completed transfer, the Client is solely responsible for future Duda subscriptions, hosting, renewals, website maintenance, security, third-party applications, integrations, and support unless the parties separately agree otherwise. Transfer alone does not cancel a service or waive minimum commitments or cancellation notice requirements. Sunlake does not promise a portable source-code export where the platform does not support one. Client-owned data and accounts are not Sunlake property and will not be withheld as leverage in a fee dispute.

22 Handover and retention

At service termination, Sunlake will reasonably assist with return of Client-owned content and data and transfer of Client-owned administrative access in formats the relevant platform supports. Unsupported exports, custom migrations, and new development require separate written scope and pricing. Sunlake and the Client will coordinate an authorized website transfer and the termination date to reduce avoidable disruption or duplicate hosting costs.

After completing the applicable initial commitment, an eligible Client may request Sunlake's hosting-only service at $70 per month under a separate accepted hosting-only Order. This option is not automatic and does not include website edits, SEO, advertising, or social media services unless separately purchased. Sunlake will identify the expected website shutdown date when service ends without hosting continuation. Domain renewal responsibility must be specified in the Order.

Where possible, request data exports before termination. Unless law or an agreed schedule requires otherwise, Sunlake will retain exportable project data under its control for at least 30 days after termination, after which it may be deleted under its retention practices. Third-party backup periods vary; accounting, legal-hold, and security records may be retained longer.

23 Publicity and acceptable use

Use of your name, logo, confidential results, case study, or identifiable customer story in Sunlake marketing requires permission appropriate to the use. Coaching participation is not permission to publish your business information. Publicly available work may be displayed in a portfolio only if the Order expressly authorizes it. No endorsement or testimonial will be fabricated.

Neither party may use the engagement for unlawful, misleading, infringing, harassing, or discriminatory activity. We may decline requested work that violates law, platform rules, or agreed standards and will explain the issue. Nothing in these terms prohibits honest reviews, lawful complaints, regulator reports, or truthful discussion of a dispute.

Risk allocation and disputes

24 Performance and warranties

Sunlake will perform the agreed services with reasonable care and professional skill. You should report a material departure from the agreed scope promptly with enough detail for investigation. We will reasonably correct Sunlake-caused errors or reperform deficient work; correction is not an additional paid revision. Correction, re-performance, or an agreed service credit is the preferred remedy for substantiated service deficiencies, subject to section 5 and any remedy applicable law does not allow the parties to waive. No business outcome is guaranteed even when all recommendations are followed.

To the extent permitted by law, no additional implied warranty of merchantability, fitness for a particular purpose, or guaranteed business outcome is made. Third-party tools and platforms carry their own terms and warranties. Their outages, policy changes, account restrictions, or discontinued features may affect service; we will communicate material issues and discuss reasonable alternatives. This does not excuse Sunlake-caused errors or erase its express obligations.

25 Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, SUNLAKE INTERACTIVE SHALL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, PUNITIVE, OR CONSEQUENTIAL DAMAGES ARISING FROM OR RELATING TO ITS SERVICES OR THIRD-PARTY SERVICES, INCLUDING LOST PROFITS, REVENUE, ANTICIPATED BUSINESS, SALES, APPOINTMENTS, BOOKINGS, CUSTOMER OPPORTUNITIES, BUSINESS INTERRUPTION, OPERATIONAL DOWNTIME, LOSS OF GOODWILL OR REPUTATION, LOSS OF ANTICIPATED SAVINGS, OR CONSEQUENTIAL LOSSES RESULTING FROM THIRD-PARTY APPLICATION FAILURES. These exclusions apply whether a claim sounds in contract, tort, or another legal theory, and even if Sunlake was advised of the possibility of such damages, to the extent permitted by law. To the maximum extent permitted by applicable law, Sunlake Interactive's total aggregate liability arising from or relating to the Agreement, its services, or any related transaction shall not exceed: - One-time website development: The total amount actually paid to Sunlake for the specific development project giving rise to the claim. - Hosting-only services: The total hosting fees actually paid by Client during the twelve (12) months immediately preceding the event giving rise to the claim. - Recurring website and marketing services: The total fees actually paid by Client for the affected services during the twelve (12) months immediately preceding the event giving rise to the claim. These caps apply in the aggregate to all claims arising from the same event or series of related events, regardless of the number of claims. Fees paid for unrelated projects or services may not be combined to increase the applicable cap. Sunlake will perform its express contractual obligations with reasonable care and professional skill. The Client must give written notice of a material deficiency and allow the cure opportunity under section 5, except where applicable law or imminent harm requires otherwise. Sunlake is not responsible for independent third-party outages, platform policy changes, advertising restrictions, or Client business decisions or failures to respond to leads, except to the extent liability results from Sunlake's own conduct and cannot lawfully be excluded. NOTHING HERE EXCLUDES OR LIMITS LIABILITY FOR FRAUD, INTENTIONAL MISCONDUCT, GROSS NEGLIGENCE, PERSONAL INJURY CAUSED BY SUNLAKE'S NEGLIGENCE, OR ANY OTHER LIABILITY, REFUND, RESTITUTION, OR REMEDY THAT APPLICABLE LAW DOES NOT ALLOW THE PARTIES TO EXCLUDE OR LIMIT. No clause excuses Sunlake's agreed performance obligations. These exclusions and caps apply only to the extent enforceable under applicable law. 26 Third-party claims

The Client will defend and indemnify Sunlake against third-party claims to the extent caused by Client-supplied material that infringes another's rights, the Client's unlawful instructions, or the Client's operation of its business outside Sunlake's agreed responsibilities. This duty does not cover Sunlake's own wrongdoing or a claim caused by material Sunlake supplied without Client direction.

Sunlake will defend and indemnify the Client against third-party claims that original material created and supplied by Sunlake for the agreed use infringes U.S. copyright or trademark rights, excluding claims caused by Client materials, unauthorized changes, or use beyond the agreed license. Sunlake may obtain rights, replace or modify affected work without materially reducing its function, or arrange an agreed service credit, subject to mandatory remedies under section 5. This duty is subject to the lawful liability limits above.

An indemnified party must give prompt notice, reasonably cooperate at the responsible party's expense, and allow control of the defense by qualified counsel. Late notice excuses the duty only to the extent it causes material prejudice. No settlement may admit fault, impose a nonmonetary obligation, or fail to release the other party without its written consent, not unreasonably withheld.

27 Disputes and governing law

Before filing an ordinary contract claim, the parties will provide written notice and attempt resolution for 30 days, without delaying necessary protective relief, statutory notices, or filings needed to preserve legal rights. Florida law governs subject to mandatory applicable law. Unless law requires otherwise, disputes will be heard in courts with jurisdiction in Pasco County, Florida, or the applicable federal court. No mandatory arbitration, class-action waiver, jury waiver, or shortened statutory limitations period is created.

Except for Sunlake's collection-cost and attorney-fee recovery provision in section 6, each party bears its own legal fees unless a signed agreement or applicable law provides otherwise. Florida Statutes section 57.105(7) or other applicable law may make a contractual attorney-fee provision reciprocal. Neither party is responsible for delays beyond reasonable control if it promptly notifies the other and mitigates impacts. Accrued payment obligations survive. If a materially affected service cannot resume within 30 days, either party may terminate it and unperformed prepaid service will be addressed by lawful remedies.

Communications and general provisions

28 Sunlake SMS program

Our optional SMS program may send appointment confirmations, project updates, and account notices. Marketing texts require the consent applicable to that program; consent is not a condition of purchasing services. Message frequency varies. Message and data rates may apply. You must be at least 18 and authorized to use the number you provide.



Reply STOP to opt out or HELP for assistance. You may also request opt-out through a reasonable supported method or contact marketing@sunlakeinteractive.com or 813-330-0149. We will honor requests within applicable legal deadlines. A permitted confirmation may be sent after opt-out. Opting out of texts does not cancel a service agreement; we will use another appropriate communication method. Carriers are not liable for delayed or undelivered messages.

Our Privacy Policy explains relevant information handling. Mobile opt-in and consent information will not be sold or shared with third parties for their own marketing. Providers supporting message delivery may process it for that purpose under appropriate restrictions. Your acceptance of service terms does not automatically enroll you in marketing messages. This section governs Sunlake's own program; Client campaigns require their own compliant notices and consent practices.

29 Changes notices and other provisions

We may update these terms for future Orders. A website update does not retroactively rewrite an existing signed commitment. A material change to an active agreement requires the Client's express acceptance or a valid renewal process with advance notice and an opportunity to cancel before it takes effect. We retain the accepted version for each Order. Notices to Sunlake should be sent to marketing@sunlakeinteractive.com. Notices to the Client go to the authorized contact in the Order. Each party must keep its contact details current. A separate payment authorization, privacy notice, or required regulatory consent cannot be replaced by general acceptance of these terms.

The agreement does not create a partnership, joint venture, employment relationship, or general agency. A party may act for the other only within expressly granted authority. No transfer of an agreement may materially reduce the Client's contracted protections; any required assignment consent must be obtained. Invalid provisions are limited or severed only as permitted by law, leaving the remainder effective. Failure to enforce a provision once is not a permanent waiver. Provisions intended to survive, including accrued payments, confidentiality, licenses, lawful liability limits, and dispute terms, survive termination. Questions about services or these terms: marketing@sunlakeinteractive.com • 813-330-0149 • www.sunlakeinteractive.com --- 30 Supplemental website development, hosting, and third-party technology terms The following provisions apply to one-time website purchases, recurring website subscriptions, website hosting, hosting-only plans, maintenance, and related technical services, to the extent included in an accepted Order. They supplement the accepted Order and sections 1 through 29, as updated in this version, including the revised notice and liability provisions in sections 5 and 25. Additional services or fees require the approvals described in section 2. 30.1 Third-party services and integrations Sunlake may incorporate, install, configure, recommend, or integrate third-party applications, plugins, extensions, APIs, payment processors, scheduling and booking systems, customer relationship management systems, e-commerce platforms, artificial intelligence services, analytics tools, and similar products (collectively, "Third-Party Services"). Unless an accepted written agreement expressly says otherwise, Sunlake does not own, develop, or control those services. Their future availability, security, compatibility, accuracy, reliability, and performance are not guaranteed by Sunlake. Failures outside Sunlake's reasonable control may include software bugs and defective updates; application crashes or outages; API changes and discontinued integrations; third-party security vulnerabilities; payment-processing errors; missed bookings or lost form submissions; third-party data corruption, loss, or synchronization failures; licensing or price changes; and provider insolvency or discontinuation. A successful demonstration, initial configuration, or test does not warrant continued future performance. This provision does not excuse Sunlake's express contractual duties or exclude liability for its own conduct where exclusion is prohibited by law. 30.2 One-time website project delivery, acceptance, and workmanship For a website purchased through a one-time development fee, the agreed deliverables and functionality are those expressly identified in the accepted Order. After delivery of the completed website, the Client has fourteen (14) calendar days to inspect it and report in writing material defects or nonconformities with the agreed scope. If none are reported during that period, the project is deemed accepted, subject to nonwaivable rights and any express surviving obligations. Sunlake will correct reproducible development defects attributable to its original work, reported in writing within thirty (30) calendar days following delivery, without an additional charge where the defect falls within the agreed scope. This limited workmanship commitment does not cover third-party defects or later provider updates, changes by the Client or unauthorized persons, new features or additional functionality, external hosting failures, API changes or discontinued services, or failures arising from missing required third-party licenses or subscriptions. The acceptance period does not shorten the separate thirty-day reporting period for qualifying workmanship defects. Completion or acceptance of a one-time website does not itself purchase perpetual monitoring, maintenance, updates, troubleshooting, or repairs. Any ongoing services must be expressly included in an accepted Order or separately purchased service plan. 30.3 Hosting-only service boundaries Website hosting and website maintenance are separate services. Unless the accepted hosting-only Order expressly includes them, hosting-only fees do not cover website design or content edits; application or plugin troubleshooting; third-party updates or repairs; custom programming; API or integration repairs; compatibility testing after external updates; recovery of information stored by third-party applications; performance optimization; security remediation; or restoration of discontinued third-party functionality. Hosting-only service provides the hosting infrastructure and other services expressly listed in the applicable Order. Payment for hosting alone does not purchase ongoing website management, software maintenance, or application support. Additional technical work may be separately quoted and billed only after Client authorization. This section supplements the hosting-only option described in section 22 and does not change its eligibility, price, or acceptance requirements. 30.4 Changes in third-party technology External platforms and technologies may change without advance notice, potentially disabling previously functioning features. Sunlake does not guarantee indefinite compatibility. Unless an accepted maintenance plan expressly covers the work, replacement applications, redevelopment, updates, and modifications made necessary by external changes are not included at no charge. Sunlake will communicate material issues and discuss reasonable alternatives as provided in section 24. 30.5 Client operational responsibilities The Client is responsible for maintaining required third-party accounts, subscriptions, and licenses; supplying accurate credentials and authorized access; complying with provider terms; reviewing and testing business-critical website functions after delivery; retaining independent copies of business-critical information; promptly reporting suspected technical issues; and obtaining any additional backup or business-continuity solution its operations require. Sunlake does not insure or guarantee the Client's sales, appointments, transactions, revenue, or other business operations. These responsibilities do not replace Sunlake's express obligations concerning data, security, or agreed backups. 30.6 Availability and uptime objectives Unless a signed service-level agreement expressly guarantees a particular level of service, uninterrupted or error-free website operation is not guaranteed. Server maintenance, internet infrastructure failures, cloud outages, cyberattacks, third-party interruptions, natural disasters, and similar events may affect availability. A published uptime target is an operational objective rather than a binding service-level guarantee unless a signed agreement expressly makes it one. Sunlake will use commercially reasonable efforts to provide the hosting services actually purchased, subject to its express obligations and applicable law. 30.7 Occasional technical assistance Occasional complimentary troubleshooting, maintenance, or technical assistance does not create a continuing obligation to provide that assistance. Ongoing monitoring, updates, maintenance, and support must be expressly specified in an accepted service plan. Providing help without charge on one occasion does not waive Sunlake's right to quote and charge for comparable future work, subject to the written approval requirements of section 2. 30.8 Third-party claims and client conduct In addition to the third-party claim rules in section 26, potentially relevant Client-controlled conduct includes unlawful website or Third-Party Service use, violation of third-party licensing terms, unauthorized website changes, failure to obtain legally required permissions or consents, and Client representations, products, or business practices. Any duty to defend or indemnify remains subject to section 26, including its allocation of responsibility for Sunlake's own conduct and its claim notice, defense, and settlement procedures. This paragraph does not independently expand either party's indemnification obligations. 30.9 Interpretation These supplemental provisions must be read together with the accepted Order and sections 1 through 29. They do not retroactively amend an existing accepted agreement without the parties' valid agreement. The Florida governing-law, severability, notices, cure, liability, and dispute provisions apply as set out in this updated version. Where a signed addendum or Order controls under section 1, that document governs accordingly.